Why is SEO important?

THE 10 BEST FREE SEO TOOLS: CHECK YOUR SEO WITHOUT SPENDING A FORTUNE

/ maven125 / Leave a comment

Having good SEO is undoubtedly the primary goal of any website owner. Indisputable symbol of quality content, substantial traffic, and certain interest on the part of your target audience, it certainly deserves your full attention.

Although we recognize the importance of closely monitoring the state of your SEO, it still makes sense not to want to spend a small fortune on it. This is why we have concocted a small list of the best free SEO tools for you.

Top 10 Best Free SEO Tools

1. Google Search Console

Certainly deserving its place in this ranking, Google Search Console is a must. Easy to use will allow you to be informed of irregularities (duplicate tags, blocked or not found pages, etc.) on your site and will put you on the trail of the various HTML improvements to be made. Note that these errors are found in the “Diagnosis” section.

Also, a table will be sent to you to send you data on your pages, keywords, and the number of clicks they generate, this information concerning the last three months.

In this regard, Google Search Console will tell you which keywords it is looking for on your site, thereby putting you on the path to the content you should create for these keywords to appear on your site.

This tool also allows you to track your site on a monthly and regular basis, which is useful for anyone who wants to keep a close eye on their SEO. You can get a daily report on the performance of your site if you wish.

Another possibility is to use the robots files to tell Google which pages should not be crawled and update your site map. Finally, be aware that Google Search Console will have the delicacy to notify you by email of your site’s hacking if there is any.

2. Google Analytics

As we have already mentioned in another article specifically dedicated to it, Google Analytics is remarkably effective in obtaining information on your entire site as well as on off-site activity.

Operating based on “internal cookies”, Google Analytics collects information on all the operations that take place on your site. Since the information provided to you is precise and detailed, you will be able to readjust your content marketing strategy to better meet your customers’ needs.

3. Screaming Frog

Errors or fixes to be made that remain unresolved can end up costing SEO costs. Content published twice, links that are no longer functional, title tags doubled or missing tags, and your SEO is declining.

Aiming to counter this kind of situation, Screaming Frog allows you to do an SEO audit and identify each of its shortcomings, including content that should be updated.

While a paid version of this tool exists, the free version will do the job more than allow you to crawl up to a maximum of 500 URLs. Screaming Frog will also report broken links and redirects and be able to give you a map.xml site. It can also audit “hreflang” pages, the latter being pages specific to a language or a region.

4. Soovle

Soovle offers you keyword suggestions through automatic suggestions. This tool’s main advantage is that it collects them from several platforms like Google, YouTube, and Yahoo, to name but a few.

Also, you can get suggestions in line with the type of content you want to promote. The keyword suggestions provided will be consistent with the platform’s basic objective from which they originate, such as finding a product in the case of a site like Amazon, for example. 

5. Positeo

Duplicate content in the eyes of Google is not viewed favorably, as is poor quality content. It is to remedy the harmful effect of duplicating your content on your SEO that Positeo comes into play. 

The operating principle is simple: either take your URL to enter it in the second field of the page or the entire text and enter it in the first field. Then it would help if you browsed, and your content will be compared to everything else on the internet. If you think your content has been plagiarized and picked up by another site, you’ll know it.

The only weak point, the analysis will also take into account your footer and the information of your sidebar, which, of course, will make sure to establish a correspondence with your other pages. Apart from this shortcoming, it is still relevant to consider other duplications to know who probably plagiarized your content.

6. Google PageSpeed ​​Insight

It’s good because a website’s load speed is important to your SEO, that you should consider using Google PageSpeed ​​Insight to assess it. Also, it will allow you to get an overview of its degree of accessibility on mobile devices, which will give you the chance to know the fixes to be made on this point.

7. SEMscoop

If SEMscoop has a little more limited action than the headliners of this list, it still deserves a special mention. It is very useful for small businesses that want their keyword queries to reach new heights; this tool allows you to find less competitive opportunities and refine your content using them. It gives you the chance to do five searches, get ten crawls, and get 50 keyword results per day.

8. Snippet Optimizer

Both simple and effective, SnippetOptimizer is quite simply a page on which you can write a meta description and a title and a URL to know what the search results would be generated on Google. Quite naturally, you will find the best option for your SEO and thus, attract as much traffic as possible to your site.

9. Google Keyword Planner

Unsurprisingly, Google Keyword Planner has carved out a place for itself on this list. As carefully chosen keywords are essential to improve SEO, it is impossible to do without this tool. Mention a phrase, and keyword suggestions will abound, along with an estimate of monthly searches for that word.

10. Answer the Public

Even if we can say that a site’s content aims to attract traffic in its direction, it aims to answer Internet users’ questions on various subjects.

To better understand Internet users’ questions, Answer the Public establishes a list of long-tail keywords based on your main keyword. Also, these suggestions are integrated within questions, which gives a useful starting point for developing an article topic.

Our SEO services in Pakistan assist you in increasing your rating and traffic. We use cutting-edge techniques, tactics, strategies, and trends to help you ascend the search engine rankings.

Why invest in SEO? Why is SEO important?

/ mavenupseo / Leave a comment

SEO is an important lever for your success, which is why you must focus on optimizing your website, your web pages. It’s a long-term job, it takes patience and work. Your business needs SEO, it needs SEO. This article explains everything about the importance of SEO for your website.

Importance of SEO for your business

Want to know the importance of SEO, natural referencing for small businesses? Do you also want to know if SEO is a good investment for years to come? I answer all your questions in this article.

1. SEO or natural referencing offers lasting results for a business

Importance of SEO, long term strategy

SEO is a long term strategy. It will bring you lasting results in the long run. SEO will significantly impact your business.

You probably may have asked yourself the following question, “How long will it take me to rank # 1 on my keywords?” I’ve seen a lot of business and corporate owners start doing search engine optimization and after a month or two they just give up and say ‘SEO isn’t working’ or “We didn’t get the results necessary to justify the cost.” 

When you set up a new website, it is important to know that you will see results in around 6 to 12 months. It may seem like a long time to some, but if your site optimization is performed correctly, your website will stay on the SERPs for the long term. The impact is significant for small businesses struggling to break through.

SEO, long-term impact for your business

If you have a business, you know how important it is to retain your customers and find new prospects. The visibility of your business on the Internet is a major asset to achieve business results. SEO services in Pakistan can help you by giving you visibility in Google results pages and by extension increasing your sales. But to get results, it is necessary to invest time and money.

There are many factors to consider when we think of SEO. You need expertise and a workable plan to be successful with SEO.

2. Your return on investment will be important

SEO brings great ROI if you have a healthy budget and an ongoing process. Don’t start out with unattainable goals. Plan a job, a budget for 6 to 12 months, that’s the time you need to plan. So you will be disappointed with the results and you will feel like you’ve thrown your money away.

An investment in SEO is an investment in the future of your business. A long term plan will give you ROI because SEO is an online marketing strategy with one of the best ROIs.

It’s hard to calculate ROI, but you have plenty of metrics you can track and evaluate to achieve your goals. Even so, organic search engine optimization (SEO) is far more powerful than other online marketing tactics and stronger than paid search ads. SEO is about 5.66 times better than paid search. 

3. Organic search is often the main source of traffic 

Organic search is responsible for a large portion of a website’s traffic.

According to Bright Edge, 51% of all website traffic is from organic search, only 10% from paid search, 5% from social media search, and 34% from all other sources. 

Visibility is an important asset, and Google has a significantly larger market share than its competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, etc.

4. SEO is cheaper than paid search

SEO is cheaper in the long run. Why?

Regarding natural referencing, you have to invest more money in the first phase but the results appear in the long term and they are, above all, sustainable over time.

If we compare it to paid SEO. The latter is paid monthly. If you stop paying, the traffic dries up. As long as you keep paying, you get results, but in the long run, you will have invested more money.

5. SEO is quantifiable

The monitoring and analysis of your SEO will provide a lot of information. The challenge is to extract this data and make the right decisions to improve your results. There are different tools that can help you track your website’s performance.

Google Search provides data on performance, mobility issues, index ability, etc.

Google Analytics provides other data. You can see information about your Internet users: what they like, what they read and the sources of traffic.. social networks.. most clicked pages ..

A good way to start your SEO is to start by doing an inventory, an SEO audit, examining the traffic, checking the pages for improvement, the outdated links, then evaluating the backlinks, the competition…

6. Credibility and trust

The goal of SEO is also to strengthen the confidence and credibility of Google and the user. The user plays the central role. He participates in the success of the company just like Google.

7. Get more clients with local SEO

If we are talking about the reasons why you need to invest in SEO, local optimization, local SEO should be on the list.

Due to the increase in the number of mobile searches and voice searches, local SEO has started to dominate SEO trends. Now it has become almost compulsory. Local map search helps the user gain confidence and know your business better. He can locate you quickly. Google My Business is a amazing way to jumpstart your local SEO process. You can add NAP information (name, address, phone), connect your website, link a social account, add images and much more.

You can use SEO for your blog, your business site. Look for geo-tagged keywords to include in your articles, as well as to improve your rankings by targeting top positions in Google.

8. Get new opportunities for your business

Well-designed SEO can offer you new possibilities. Your company, your brand, your products are better known. Your site is more easily “found” on the Net. You acquire new customers, make new sales.

In conclusion

SEO is a very important part of your marketing. It helps people find your website and then share your content.

Companies should invest more in natural referencing, SEO. There are many benefits to implementing quality SEO for your business, regardless of its size.

SEO is more interesting in the long term, more sustainable compared to paid SEO.