THE 7 ESSENTIAL PRINCIPLES OF GRAPHIC DESIGN

You probably have a good sense of the beauty of architecture. You probably already know that yellow inspires joy and red passion. However, even with a keen aesthetic sense, it’s hard to understand why one visual will look better than another if you’re not a graphic designer.

Especially since, nowadays, everything that surrounds a company’s visual identity is of the utmost importance. With all the advertising and the flood of content accessible to consumers, one of the great challenges for entrepreneurs remains to have communication tools that interest their target audience, demonstrating their professionalism and setting them apart from the competition.

To help you overcome these challenges, we introduce you to essential design concepts and expert advice to improve your visuals.

1) Alignment

Alignment is a fundamental principle in design. Whether it’s an image, block of text, title, or logo, the alignment allows you to create structure within the content.

It is important to identify the common alignments of the page and to minimize the number of them. In many software, elements are automatically aligned when they are moved. Don’t be afraid to use these features, which help you improve the quality of your layout. Alignment also eliminates chaos and randomness in the position of graphics.

2) The contrast

To reinforce the difference between the two elements, you can vary the colors, the size, the shapes, the typographic style, and the relation between the elements to bring out the essential.

The goal is to emphasize certain elements of your content, improve your text’s readability, and give it dynamism. A layout that lacks contrast is uninviting to view. Think about it to add dynamism and bring out the essential content!

3) Uniformity

In a multi-page document, consider providing visual cues to the reader and placing items in the same places for ease of understanding. The illustration and photography styles used should also be consistent throughout your document. Same level titles should be the same size and style.

Generally, you can simplify (and improve!) A layout by taking a few seconds to define your styles (size, position, color, alignment…) and by forcing yourself to respect these graphic standards throughout your document.

4) The rhythm

Uniformity in typographic styles dictates the document’s structure and allows you to create visual cues in the layout.

The distance between the elements is as important as the graphic elements themselves in the page’s visual rendering. By always using the same spacing (or multiples of a primary spacing), you ensure a constant reading stream.

5) Simplicity

Less is more. Never underestimate the power of simplicity. The easiest way to improve a layout is not to find out what you can add but what you can take away to strengthen your visual.

6) Colors

The color designates an emotion, the tone, and the atmosphere of the visual. Subconsciously, we associate these colors with references. For example, green is frequently associated with nature, red with intensity, blue with calm, and black with luxury.

At the start of a project, it is important to define a palette of 3 to 5 colors that you will use throughout the design. These colors can be complementary or different shades for greater consistency. Photos and illustrations should also be in the same color scheme. A reminder color is always effective in reinforcing a specific message.

Color has such a great influence on our perception that sometimes it is better to work in black and white first and add color to the visuals afterward.

7) typography

Do not be struck by the broad range of fonts in apps. When in doubt, opt for classic fonts (Helvetica, Futura, Frutiger, Garamond, Univers,…), which are always safe values.

You can group the fonts into four large families: with serifs, lines, script, and those with special shapes. For on-screen display, linear fonts are preferred, and for printing on paper, serif fonts (with serif).

In summary

Here! You now have basic knowledge and practical tips for creating beautiful visuals on your own. The next time you create a communication tool, keep these seven elements in mind, and you can be confident in the quality of your layout.

Do you want to launch your online business presence? Are you looking for Web Development in Pakistan to upgrade your web design? Count on us to get competing Web Design and Development services.

Understand the Angular framework and know when to use it

Angular is a very popular and powerful framework in the world of JavaScript.

Developed by Google teams, it brings efficiency, speed, and organization to better share your work.

The difference between AngularJs and Angular

Before starting, it is interesting to understand the difference between these two entities. Confusion may still exist, except for Angular specialists.

AngularJs is a framework that has lived. It was very popular since 2009 when Google introduced it.

The Internet’s evolution has pushed the Mountain View firm to develop a new framework more in line with the web’s needs.

It is based on an MVC architecture (Model, View, Controller). It allows separation of data (M), visual (V), and actions (C) for better organization and responsiveness.

AngularJs and Angular cohabited from 2016 to 2018 to finally make way for the second.

What can I do with Angular?

The Angular framework supports you in a large number of projects.

Possible creations with Angular

So you will achieve:

  • websites,
  • mobile applications,
  • web applications,
  • cross-platform hybrid applications.

The latter is acclaimed and makes this framework one of the most popular of the moment.

Here is a video course that might interest you if you want to train on the framework.

Angular 6, Angular Material, and RxJS 6 in practice

Difference between website and web application

Small aside, but it is essential, before continuing, to understand the difference between a web application and a website.

The classic creation of a website revolves around the front-end and the back-end. The two are separated, and the front-end part sends requests to renew the displays.

A web application displays an HTML page that contains JavaScript to work independently and limit requests to the server. Thus, we gain in speed, and we authorize multiple actions on the same page without overloading the server.

Why use Angular rather than another framework?

Angular, therefore, meets various needs for sites and apps. This greatly facilitates the developer’s job. Indeed, no need to switch from one framework to another depending on the project!

The other frameworks that play in the same court as Angular are:

  • React ;
  • Ember;
  • Vue.js.

They are also effective and sometimes present more simplicity.

But then, why prefer Angular  ?

Google behind the factory

The Alphabet giant is behind Angular. This removes any doubts about the sustainability of this framework. Little risk of it dying overnight.

Also, the development teams bring updates much more frequently than at the beginning. This allows better adaptability to the needs of each.

TypeScript, Angular’s added value

To use Angular, you have to learn TypeScript. It’s a very fashionable language at the moment.

Overlay of JavaScript, TypeScript was developed by Microsoft. It made it possible to reconcile object-oriented programming and JavaScript. No small task!

Thus, the code is more readable by all, very robust, and secure.

A link with Ionic

Are you developing a web application and want to migrate it to iOS or Android?

Before, the problem, very recurring, was having to rework your code to port it to a new platform.

But, if you are using Angular to code, you can do this transfer easily.

Indeed, Ionic, which allows the use of a single code for multiple platforms, uses Angular.

Clone Tinder from A to Z in Angular.js and Ionic

Conclusion: why choose Angular?

Angular can support you in many projects. Very suitable for designing mobile or web applications, so you can create by composting in TypeScript.

Your codes can be shared and readable if you work in a group. Plus, you can easily produce applications for various media without having to recode each time.

Do you want to launch your online business presence? Are you looking for Web Development in Pakistan to upgrade your web design? Count on us to get competing Web Design and Development services.