SEO Services

THE 10 BEST FREE SEO TOOLS: CHECK YOUR SEO WITHOUT SPENDING A FORTUNE

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Having good SEO is undoubtedly the primary goal of any website owner. Indisputable symbol of quality content, substantial traffic, and certain interest on the part of your target audience, it certainly deserves your full attention.

Although we recognize the importance of closely monitoring the state of your SEO, it still makes sense not to want to spend a small fortune on it. This is why we have concocted a small list of the best free SEO tools for you.

Top 10 Best Free SEO Tools

1. Google Search Console

Certainly deserving its place in this ranking, Google Search Console is a must. Easy to use will allow you to be informed of irregularities (duplicate tags, blocked or not found pages, etc.) on your site and will put you on the trail of the various HTML improvements to be made. Note that these errors are found in the “Diagnosis” section.

Also, a table will be sent to you to send you data on your pages, keywords, and the number of clicks they generate, this information concerning the last three months.

In this regard, Google Search Console will tell you which keywords it is looking for on your site, thereby putting you on the path to the content you should create for these keywords to appear on your site.

This tool also allows you to track your site on a monthly and regular basis, which is useful for anyone who wants to keep a close eye on their SEO. You can get a daily report on the performance of your site if you wish.

Another possibility is to use the robots files to tell Google which pages should not be crawled and update your site map. Finally, be aware that Google Search Console will have the delicacy to notify you by email of your site’s hacking if there is any.

2. Google Analytics

As we have already mentioned in another article specifically dedicated to it, Google Analytics is remarkably effective in obtaining information on your entire site as well as on off-site activity.

Operating based on “internal cookies”, Google Analytics collects information on all the operations that take place on your site. Since the information provided to you is precise and detailed, you will be able to readjust your content marketing strategy to better meet your customers’ needs.

3. Screaming Frog

Errors or fixes to be made that remain unresolved can end up costing SEO costs. Content published twice, links that are no longer functional, title tags doubled or missing tags, and your SEO is declining.

Aiming to counter this kind of situation, Screaming Frog allows you to do an SEO audit and identify each of its shortcomings, including content that should be updated.

While a paid version of this tool exists, the free version will do the job more than allow you to crawl up to a maximum of 500 URLs. Screaming Frog will also report broken links and redirects and be able to give you a map.xml site. It can also audit “hreflang” pages, the latter being pages specific to a language or a region.

4. Soovle

Soovle offers you keyword suggestions through automatic suggestions. This tool’s main advantage is that it collects them from several platforms like Google, YouTube, and Yahoo, to name but a few.

Also, you can get suggestions in line with the type of content you want to promote. The keyword suggestions provided will be consistent with the platform’s basic objective from which they originate, such as finding a product in the case of a site like Amazon, for example. 

5. Positeo

Duplicate content in the eyes of Google is not viewed favorably, as is poor quality content. It is to remedy the harmful effect of duplicating your content on your SEO that Positeo comes into play. 

The operating principle is simple: either take your URL to enter it in the second field of the page or the entire text and enter it in the first field. Then it would help if you browsed, and your content will be compared to everything else on the internet. If you think your content has been plagiarized and picked up by another site, you’ll know it.

The only weak point, the analysis will also take into account your footer and the information of your sidebar, which, of course, will make sure to establish a correspondence with your other pages. Apart from this shortcoming, it is still relevant to consider other duplications to know who probably plagiarized your content.

6. Google PageSpeed ​​Insight

It’s good because a website’s load speed is important to your SEO, that you should consider using Google PageSpeed ​​Insight to assess it. Also, it will allow you to get an overview of its degree of accessibility on mobile devices, which will give you the chance to know the fixes to be made on this point.

7. SEMscoop

If SEMscoop has a little more limited action than the headliners of this list, it still deserves a special mention. It is very useful for small businesses that want their keyword queries to reach new heights; this tool allows you to find less competitive opportunities and refine your content using them. It gives you the chance to do five searches, get ten crawls, and get 50 keyword results per day.

8. Snippet Optimizer

Both simple and effective, SnippetOptimizer is quite simply a page on which you can write a meta description and a title and a URL to know what the search results would be generated on Google. Quite naturally, you will find the best option for your SEO and thus, attract as much traffic as possible to your site.

9. Google Keyword Planner

Unsurprisingly, Google Keyword Planner has carved out a place for itself on this list. As carefully chosen keywords are essential to improve SEO, it is impossible to do without this tool. Mention a phrase, and keyword suggestions will abound, along with an estimate of monthly searches for that word.

10. Answer the Public

Even if we can say that a site’s content aims to attract traffic in its direction, it aims to answer Internet users’ questions on various subjects.

To better understand Internet users’ questions, Answer the Public establishes a list of long-tail keywords based on your main keyword. Also, these suggestions are integrated within questions, which gives a useful starting point for developing an article topic.

Our SEO services in Pakistan assist you in increasing your rating and traffic. We use cutting-edge techniques, tactics, strategies, and trends to help you ascend the search engine rankings.

6 tips to better rank your website

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SEO is an essential lever for the good visibility of any business on the Internet. However, one major constraint makes it difficult to implement: the increase in the amount of information available on the Internet. It is no longer enough to write a well-optimized text to be part of search engines’ first results. To achieve such an SEO goal, it is also necessary to establish a solid multi-branch strategy. Discover some tips to better rank your website.

Do an audit of your website for natural referencing

To achieve optimal SEO, the first step in the process involves understanding what works and what does not. It is, therefore, necessary that you do an SEO audit. This audit will allow you to identify your site’s qualities and faults and determine if it is well built.

This step is essential because it will improve your positioning on Google by executing the most relevant actions. An audit prevents you from wasting time on unnecessary tasks and improves efficiency.

Optimize the natural referencing of your website.

The natural referencing or SEO (Search Engine Optimization) of a website is used to position it among search engines’ first results. This free technique provides excellent visibility for Internet users and contains two components.

The technical aspect

Natural referencing must respect a whole set of criteria (more than 200) set out by Google. To better understand them and learn about the work to be done, you should look for these tips on specialized websites. They must have established expertise or belong to recognized consultants. Keep in mind that you should focus on SEO from the start of your website. This precaution will prevent you from having to manage a poorly positioned site on Google.

The content section

The content, as much as the technical part of SEO optimization, allows you to gain visibility. This is why the content you offer must have a high added value, be unique, and address the company’s topics. Your potential customers must be satisfied with the content that you make available to them.

Likewise, by collecting and centralizing in your blog the content that your company disseminates (articles, multimedia content, infographics, etc.), you will undoubtedly be able to work on your SEO better. And once your visibility is increased, your traffic and your turnover will also be boosted.

Write great SEO optimized content

There are a few criteria you need to consider if you want your website to rank well. Start by choosing your keywords well; more and more, the use of long-tail keywords is a suitable solution. This will prevent you from facing too intense competition for short keywords. Be careful with the use of HTML tags in the titles and sub-titles of your articles.

In doing so, search engine crawlers should better understand the meaning of your writing. Also, be careful to use optimized URLs for your web pages and your articles. Also, optimize the inserted media (images and videos) by properly filling in the alt tags. Also, be sure to take care of your articles’ lexical field so that Google’s algorithm can understand your content’s relevance.

Keep in mind that you will lose quality and attractiveness if your site lacks animation. Creating quality content regularly will give you credibility and allow your potential customers to understand your work. You will thus be considered as a reference in your field.

Improve the notoriety and net linking of your website

Other external criteria, having no relation to the website’s source code, condition an SEO success. These are among others:

  • the age of your domain name,
  • the history of your website,
  • the attitude of visitors to your website.

These external criteria also influence your final positioning. Among them, the history of your website is of great importance to search engines. In this sense, links from authority sites (quality backlinks) to pages on your website are a very interesting avenue for improving your SEO.

Improve the loading speed of your website

About 40% of visitors leave a site when it takes more than three seconds to load. It is therefore essential to optimize the speed of your site to avoid this kind of inconvenience. To do this, you must implement two main actions.

Manage the weight of images and videos

Prefer the SVG format for icons, JPG for photos, and PNG for logo-type visuals. Also, remember to reduce the resolution and size of the images without unduly truncating the quality. Use plugins to embed videos on your site while hosted on Vimeo or Youtube platforms, for example, rather than on your server.

Choose the host of your website carefully

A web host with servers still in maintenance is not the ideal option. It is therefore important to choose a reliable host with responsive customer service. This is a decisive step to improve your website’s referencing because the hosting quality will depend on the loading speed, the ease of updating the content, etc.

Also, bet on social networks

Even if your business doesn’t inherently need social media, you shouldn’t ignore it in your website SEO strategy. Social networks can be useful to you to increase the notoriety of your website. Thanks to them, you will create a community (with which you will have regular exchanges) around your activity, which would broaden your message’s reach.

Social networks’ good use is a constant marketing, public relations management, and market research operation. Why deprive yourself of it, knowing that also, there are almost no costs? Good SEO is a long-term process that you must undertake as soon as you create your website. Work must continue daily, even after the launch of the site. With competition on the Internet being fierce, you must take precautions to ensure you are among the first results that Google displays.

Our SEO services in Pakistan help you to improve your ranking and enhance your traffic. We use cutting-edge tools, techniques, strategies, and trends to help you move up in search engines.