SEO is an essential lever for the good visibility of any business on the Internet. However, one major constraint makes it difficult to implement: the increase in the amount of information available on the Internet. It is no longer enough to write a well-optimized text to be part of search engines’ first results. To achieve such an SEO goal, it is also necessary to establish a solid multi-branch strategy. Discover some tips to better rank your website.

Do an audit of your website for natural referencing

To achieve optimal SEO, the first step in the process involves understanding what works and what does not. It is, therefore, necessary that you do an SEO audit. This audit will allow you to identify your site’s qualities and faults and determine if it is well built.

This step is essential because it will improve your positioning on Google by executing the most relevant actions. An audit prevents you from wasting time on unnecessary tasks and improves efficiency.

Optimize the natural referencing of your website.

The natural referencing or SEO (Search Engine Optimization) of a website is used to position it among search engines’ first results. This free technique provides excellent visibility for Internet users and contains two components.

The technical aspect

Natural referencing must respect a whole set of criteria (more than 200) set out by Google. To better understand them and learn about the work to be done, you should look for these tips on specialized websites. They must have established expertise or belong to recognized consultants. Keep in mind that you should focus on SEO from the start of your website. This precaution will prevent you from having to manage a poorly positioned site on Google.

The content section

The content, as much as the technical part of SEO optimization, allows you to gain visibility. This is why the content you offer must have a high added value, be unique, and address the company’s topics. Your potential customers must be satisfied with the content that you make available to them.

Likewise, by collecting and centralizing in your blog the content that your company disseminates (articles, multimedia content, infographics, etc.), you will undoubtedly be able to work on your SEO better. And once your visibility is increased, your traffic and your turnover will also be boosted.

Write great SEO optimized content

There are a few criteria you need to consider if you want your website to rank well. Start by choosing your keywords well; more and more, the use of long-tail keywords is a suitable solution. This will prevent you from facing too intense competition for short keywords. Be careful with the use of HTML tags in the titles and sub-titles of your articles.

In doing so, search engine crawlers should better understand the meaning of your writing. Also, be careful to use optimized URLs for your web pages and your articles. Also, optimize the inserted media (images and videos) by properly filling in the alt tags. Also, be sure to take care of your articles’ lexical field so that Google’s algorithm can understand your content’s relevance.

Keep in mind that you will lose quality and attractiveness if your site lacks animation. Creating quality content regularly will give you credibility and allow your potential customers to understand your work. You will thus be considered as a reference in your field.

Improve the notoriety and net linking of your website

Other external criteria, having no relation to the website’s source code, condition an SEO success. These are among others:

• the age of your domain name,
• the history of your website,
• the attitude of visitors to your website.

These external criteria also influence your final positioning. Among them, the history of your website is of great importance to search engines. In this sense, links from authority sites (quality backlinks) to pages on your website are a very interesting avenue for improving your SEO.

Improve the loading speed of your website

About 40% of visitors leave a site when it takes more than three seconds to load. It is therefore essential to optimize the speed of your site to avoid this kind of inconvenience. To do this, you must implement two main actions.

Manage the weight of images and videos

Prefer the SVG format for icons, JPG for photos, and PNG for logo-type visuals. Also, remember to reduce the resolution and size of the images without unduly truncating the quality. Use plugins to embed videos on your site while hosted on Vimeo or Youtube platforms, for example, rather than on your server.

Choose the host of your website carefully

A web host with servers still in maintenance is not the ideal option. It is therefore important to choose a reliable host with responsive customer service. This is a decisive step to improve your website’s referencing because the hosting quality will depend on the loading speed, the ease of updating the content, etc.

Also, bet on social networks

Even if your business doesn’t inherently need social media, you shouldn’t ignore it in your website SEO strategy. Social networks can be useful to you to increase the notoriety of your website. Thanks to them, you will create a community (with which you will have regular exchanges) around your activity, which would broaden your message’s reach.

Social networks’ good use is a constant marketing, public relations management, and market research operation. Why deprive yourself of it, knowing that also, there are almost no costs? Good SEO is a long-term process that you must undertake as soon as you create your website. Work must continue daily, even after the launch of the site. With competition on the Internet being fierce, you must take precautions to ensure you are among the first results that Google displays.

Our SEO services in Pakistan help you to improve your ranking and enhance your traffic. We use cutting-edge tools, techniques, strategies, and trends to help you move up in search engines.