Author: mavenupseo

Why is a Digital Marketing strategy important for SMEs?

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Why is digital marketing important for SMEs?

“Digital marketing is essential for small and medium-sized businesses.”  “Digital marketers are changing the online world because the ROI from digital marketing strategies is substantial.”

What does this mean? Now ROI is much easier to measure, the data is at hand, which allows decisions to be made in real-time, and a more positive ROI is also obtained: the costs are lower, and the results are higher.

Reasons why you might need a digital marketing strategy:

1. You don’t have an established address

I have commonly noticed that companies without a digital marketing strategy do not have clear goals. These companies do not have in mind what they want to achieve through the digital tools they use: whether it be to obtain more engagement, have more reach, obtain new clients, etc.

2. You don’t know your customers well online

If you haven’t researched your buyer personas, you are probably underestimating the importance of online services. The reality is that knowing what your digital market is extremely necessary. A company’s behavior in this world depends on the different types of customer profiles, their behavior, etc. And this is why it is very important to know your market if you are looking to create an online strategy.

3. You don’t have a powerful value proposition in the online world

A defined value proposition will help you differentiate yourself from the rest of the businesses. And not only that, but it makes you more difficult to copy (yes, sometimes the competition can run out of creativity). Also, by offering a value proposition, your prices become less elastic. For professional Social media marketing services please contact social media marketing agency. They provide you best social media marketing services.

You will surely be interested in reading: How to increase the profitability of my company?

4. You are not integrated

It is common for marketing activities to be completed in a disintegrated manner. It’s easier that way. But the truth is that digital marketing works best when integrated with traditional marketing.

5. You are spending time and money

Even if you have enough resources, you are only wasting them if you do not measure them. This usually happens in companies that only do something but do not collect the data or do not make effective use of it. You just leave it there, unused.

6. You are not aware of your trends

You need to monitor what is happening in the digital world to know what to offer and how to counter the offers of your competition. It is not about reading the Facebook news all day, but about tracking hash tags that your customers use, detecting what they are talking about, what publications they are commenting on and sharing. Even those they dislike.

7.  You think Facebook is enough

The fact of having a Facebook page does not mean that you are doing Digital Marketing, at least you must have a web page and a social network, be it Facebook, Instagram, or Twitter, depending on where your audience is. And monitor your data, check and measure your results (your numbers for the week against the previous week), and make decisions and actions.

You need to start assessing your digital marketing or start considering the design of a plan if you feel associated with either of these issues. Having a digital marketing strategy taking this into account will allow you to progress and improve continuously.

Four Ideas to Organize your Bedroom

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If you plan to organize your bedroom, there are some tips that you should take into account to make the most of the spaces and give this space in the house a new life. Bedrooms are often left aside because attention is paid to living rooms and living rooms and not so much to the rooms’ organization. However, it is one of the spaces where everyone seeks to feel comfortable, so it is important to maintain order and decoration to make it a cozy and comforting place.

Read more Basic Tips to improve our Home.

Tips to keep in mind to organize your bedroom

Consider light colors

Using these types of colors when decorating a room allows for a relaxed and calm atmosphere. If you want a fresh and lively bedroom, you should use cool colors like green or blue or just white, but combined with earthy colors to achieve a warm room. This also works for the furniture in the room since those of too dark colors seem to take up more space at sight. Light-colored furniture not only helps create a pleasant climate but also provides a feeling of more space.

Lighting is also essential to create a calm environment to rest every night. In addition to the general lighting, it is useful to have a night table with a dim light to read books and relax before sleeping.

Prioritize the order

A tidy room conveys a feeling of warmth, so it is important to maintain the bedroom’s organization. To facilitate this, you have to have well-placed coat racks or cabinets so that you can store clothes in their place at the time and avoid leaving them on the bed or elsewhere. Putting together a structure in the room that allows you to prioritize the order will help to keep everything in its place. For example, you can have the so-called Galan at night, decorative standing coat racks where you can put the clothes you used in the day. You can also use the spaces under the bed to place boxes for your shoes; it will also help you to store them at the moment. Today there are many decorative and functional objects to take advantage of each space and easily maintain order.

Use covers to store clothes out of season

If you don’t have much space to organize your bedroom, you can use slipcovers to store clothes by seasons and have more space available to keep order. You can also use covers for those clothes that you do not frequently use, such as dresses or party covers. A good option is vacuum covers, which allow you to store clothes or bedding in confined spaces.

Take advantage of every space

The space under the bed will help you organize the bedroom and the corners, and even behind the bedroom door. You can hang hooks to locate the purses that you use every day or scarves for the neck in this place. The removable drawers to place under the bed base are very useful for storing shoes or bedding.

How to use Social Media to Boost your Website Traffic

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Social media is the perfect tool to advance a brand or business. Everyone has a social networking site, irrespective of area of operation. But the right usage and effective posting preparation will improve your website traffic and brand recognition exponentially.

Why Social Media?

If you are wondering why social networks are so important, the answer is as simple as possible: they are used by a very large volume of people in many fields. Most customers and potential customers of your business use Facebook, Instagram, Twitter, YouTube, etc. This demographic segment spends at least 2 hours a day browsing content distributed on social networks. If your content is also on social media platforms, potential customers’ chances of finding it are much higher and increase your business and brand interest.

Google puts a lot of value on social media traffic. Therefore, in organic search results, search engines prioritize websites with traffic from these sources. It is considered natural traffic and of maximum interest to visitors. Suppose you put the right emphasis on marketing in social networks. In that case, you have double benefits: increase your customer range and ensure a much better position for your website in organic search results.

The Secret of Success in Social Networks

To attract attention on social media, you need to share your services or goods and interesting content. This content is related to your business’s field of activity but offers added value to the reader. For example, if you have a company that sells double-glazed windows and doors, write an article on the Blog website about their benefits over normal windows and doors. In addition to SEO optimization that should not be missing from the article, share it on Social Media. Thus, someone who is not exactly interested in your products will open the article out of curiosity.

The Correct Social Media Approach

If you offer services, make sure that they are also present on the pages on social networks. Facebook has a section specifically dedicated to pages. The company’s portfolio is very important. Each project or client present in the portfolio must also be displayed on social media. Set a brief overview for both services and portfolio, with a link to the website page where you can read the full text.

If you offer products, the approach depends on their number. You can add them all, Facebook also has a section for products or just a few more interesting ones. Create an album for your product categories, add a representative image for each, and link to the website.

Do the same with all discounts, offers, or news offered. The description should be short, 3-4 lines, to capture interest. It is important that interested people are captured through social media and finally directed to the website. Your organic traffic and SEO score will increase, and users will start accessing your website from other sources, such as organic results pages.

Content of Interest

In order of importance, the content that can be distributed on social media is:

Blog articles. These must be related to your company’s offer, without necessarily including it. It does not describe your products or services here but publishes news, events, benefits, applications, and related content.

Services or Product Categories. It is important that potential customers know your offer and field of activity without having to leave social media.

The portfolio or important people who use your products. This way, you arouse interest and gain trust, increasing the reader’s chances to enter your website.

Video Content. Videos have a very strong impact on the public. A picture is worth 1000 words. A video contains an average of 24 frames per second.

News, offers, and discounts. There is a large range of people who, although they want a product, still need a little boost before making a purchase.

Events of interest. Product launches, webinars, store openings, and any event can attract potential social media visitors.

For professional social media marketing services, Kindly contact with Social Media Marketing in Pakistan.

Conclusion

Social networking is an incredibly effective tool in marketing. It can increase both customer numbers and website traffic. Creating an effective marketing strategy and presenting the information in an appealing format is very necessary and can boost your business interest.

Why invest in SEO? Why is SEO important?

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SEO is an important lever for your success, which is why you must focus on optimizing your website, your web pages. It’s a long-term job, it takes patience and work. Your business needs SEO, it needs SEO. This article explains everything about the importance of SEO for your website.

Importance of SEO for your business

Want to know the importance of SEO, natural referencing for small businesses? Do you also want to know if SEO is a good investment for years to come? I answer all your questions in this article.

1. SEO or natural referencing offers lasting results for a business

Importance of SEO, long term strategy

SEO is a long term strategy. It will bring you lasting results in the long run. SEO will significantly impact your business.

You probably may have asked yourself the following question, “How long will it take me to rank # 1 on my keywords?” I’ve seen a lot of business and corporate owners start doing search engine optimization and after a month or two they just give up and say ‘SEO isn’t working’ or “We didn’t get the results necessary to justify the cost.” 

When you set up a new website, it is important to know that you will see results in around 6 to 12 months. It may seem like a long time to some, but if your site optimization is performed correctly, your website will stay on the SERPs for the long term. The impact is significant for small businesses struggling to break through.

SEO, long-term impact for your business

If you have a business, you know how important it is to retain your customers and find new prospects. The visibility of your business on the Internet is a major asset to achieve business results. SEO services in Pakistan can help you by giving you visibility in Google results pages and by extension increasing your sales. But to get results, it is necessary to invest time and money.

There are many factors to consider when we think of SEO. You need expertise and a workable plan to be successful with SEO.

2. Your return on investment will be important

SEO brings great ROI if you have a healthy budget and an ongoing process. Don’t start out with unattainable goals. Plan a job, a budget for 6 to 12 months, that’s the time you need to plan. So you will be disappointed with the results and you will feel like you’ve thrown your money away.

An investment in SEO is an investment in the future of your business. A long term plan will give you ROI because SEO is an online marketing strategy with one of the best ROIs.

It’s hard to calculate ROI, but you have plenty of metrics you can track and evaluate to achieve your goals. Even so, organic search engine optimization (SEO) is far more powerful than other online marketing tactics and stronger than paid search ads. SEO is about 5.66 times better than paid search. 

3. Organic search is often the main source of traffic 

Organic search is responsible for a large portion of a website’s traffic.

According to Bright Edge, 51% of all website traffic is from organic search, only 10% from paid search, 5% from social media search, and 34% from all other sources. 

Visibility is an important asset, and Google has a significantly larger market share than its competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, etc.

4. SEO is cheaper than paid search

SEO is cheaper in the long run. Why?

Regarding natural referencing, you have to invest more money in the first phase but the results appear in the long term and they are, above all, sustainable over time.

If we compare it to paid SEO. The latter is paid monthly. If you stop paying, the traffic dries up. As long as you keep paying, you get results, but in the long run, you will have invested more money.

5. SEO is quantifiable

The monitoring and analysis of your SEO will provide a lot of information. The challenge is to extract this data and make the right decisions to improve your results. There are different tools that can help you track your website’s performance.

Google Search provides data on performance, mobility issues, index ability, etc.

Google Analytics provides other data. You can see information about your Internet users: what they like, what they read and the sources of traffic.. social networks.. most clicked pages ..

A good way to start your SEO is to start by doing an inventory, an SEO audit, examining the traffic, checking the pages for improvement, the outdated links, then evaluating the backlinks, the competition…

6. Credibility and trust

The goal of SEO is also to strengthen the confidence and credibility of Google and the user. The user plays the central role. He participates in the success of the company just like Google.

7. Get more clients with local SEO

If we are talking about the reasons why you need to invest in SEO, local optimization, local SEO should be on the list.

Due to the increase in the number of mobile searches and voice searches, local SEO has started to dominate SEO trends. Now it has become almost compulsory. Local map search helps the user gain confidence and know your business better. He can locate you quickly. Google My Business is a amazing way to jumpstart your local SEO process. You can add NAP information (name, address, phone), connect your website, link a social account, add images and much more.

You can use SEO for your blog, your business site. Look for geo-tagged keywords to include in your articles, as well as to improve your rankings by targeting top positions in Google.

8. Get new opportunities for your business

Well-designed SEO can offer you new possibilities. Your company, your brand, your products are better known. Your site is more easily “found” on the Net. You acquire new customers, make new sales.

In conclusion

SEO is a very important part of your marketing. It helps people find your website and then share your content.

Companies should invest more in natural referencing, SEO. There are many benefits to implementing quality SEO for your business, regardless of its size.

SEO is more interesting in the long term, more sustainable compared to paid SEO.