Since the early 2000s, users of social networkskeep getting stronger. This new medium has become one of the communication solutions preferred by those who operate in the field of relationship marketing. The arrival of social media has revolutionized the digital world as well as the way in which companies integrate social media into their communication strategy thus rationalizing their massive investments in traditional communication channels such as television, radio or other advertising media. .

 Historically, the term “media” appeared in the twentieth century. It designates any means of communication used to transmit and disseminate information.

The term “social” therefore designates social interactions, that is to say links of exchange and reciprocal influence.

Almost 13 years ago Facebook, Twitter or YouTube were terms that didn’t exist yet. Today, big brands no longer have a choice, in order to attract the largest number of potential customers, the brand must be present everywhere, wherever the customer is and it is no longer through the written press. , but through the major social networks.

News must be immediately available and accessible from electronic devices, such as smartphones, tablets or computers. Large companies like CocaCola, Starbucks, Nestle , Rolex, Dell, Mercedes or Cartier have understood this well.

Indeed, it is clearly mentioned, in the first pages of their websites, their presence on social media. Social Media Marketing Services is best way to keep presence on social media via agency. In addition, the majority of their advertisements and events are relayed to these networks. This is now part of their communication concepts.

Social networks allow a better distribution of content, they make it possible to attract the target clientele with a fairly efficient demographic precision, particularly through Facebook.

Moreover, it offers criteria such as sex, age, region, interests, schools attended, places of work and even marital status. Twitter in turn gives us access to many bloggers, journalists and anyone who works in the field of information and who can serve to be very interesting intermediaries in the brand’s communication strategy. Linkedin and Viadeo can also be very useful in professional life, they improve visibility with content in communities of targeted interest.

Brands should also consider blogging in their medium to long term influencing strategy. An analysis of the target promotes its impact. This work is meticulous at the start, but it then brings a considerable saving of time, the company thus avoids the dispersion of resources and time by focusing on the essential points and derive much more from it an increased and regular relationship.

To conclude, it is important to specify that it is necessary to give an initial observation time on all social media in order to choose the most appropriate for each brand. This is because social media is part of our daily life and no one can escape it.