Successful backlinks can accomplish two major tasks for your site. First, and this is the most important aspect, they can increase traffic to your site. This is because if someone posts an inbound link to your website on their site or blog, their readership is likely to click on it. You will thus benefit from a traffic referral.
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Additionally, links can also help you improve your SEO in search engine results. Indeed, they indicate to search engines that your site is authoritative in a specific area. The more your inbound links come from quality sites with established authority, the better your SEO will be. </ P>
A link, therefore, acts as a sort of recommendation that search engines can (normally) rely on to develop a ranking of different sites. Moreover, as a reminder, Google fully integrated on September 23, 2016, in real-time, Penguin to the “rest of its algorithm”. This means that all the sites indexed and crawled since that date are judged according to Penguin’s criteria, impacting, in particular, the sites:
- To spam links in comments.
- To spammy and shoddy anchors.
- To links without consistency, created in an automated way.
- Too many artificial links.
The field of net linking, inherent in SEO, is changing very quickly. Google hit hard in September 2019 with the “sponsored” and “ugc” attributes. These attributes for sponsored content and content generated by users (links in comments) are intended to replace the overflow of “nofollow” links while making them more transparent and dissociable.
On this subject, a study carried out by Ahrefs shows that 10.6% of the backlinks they were able to study had the “nofollow” attribute. However, the study specifies that currently, only 0.44% of backlinks make use of the attributes “sponsored” and “ugc”. In other words, backlinks will gain in importance in the future and variety in terms of attributes, but the new practices recommended by Google tend to take time to democratize.
10 Ways to Get Backlinks to Boost your SEO
What is a quality link? It’s a link from an authoritative site that uses natural anchor text while respecting all of Google’s guidelines.
Using natural anchor text (alt tag and title tag) means you need to think about user experience first. Google understands the context in which a link is placed, so generic anchor texts, such as “Learn more” or “Click here,” can be as effective as those optimized for keywords.
Here are some tips to increase your number of backlinks.
1 – Keep a Blog Offering Quality Content
Diligently writing great blog posts that naturally invite sharing is one of the surest ways to naturally build links.
2 – Provide Links to Other Blogs on your site
An article is meant to be a social tool. The more connected you are to others (consistently and pragmatically), the more likely they are to return the favor.
Your blog cannot address all the issues that interest your readers. It, therefore, appears logical to take advantage of the wealth of information available on the Internet to offer them a quality experience.
3 – Write Guest Articles
Write a quality blog post, then submit it to different blogs that it might be suitable for. If one of them accepts it, they should be inclined to link it to your original site.
If you are wondering who to write your articles for, know that most media will accept that you submit them to them as long as they are originals and are relevant to their readership.
4 – Develop and Publish Lists of Useful Resources
Resource lists are both the best link bait and valuable content for your readers.
When you build a comprehensive resource list, you make it easier for other bloggers to link to it in their post rather than create that content from scratch.
5 – Publish Articles on Specialists to Establish New Relationships
These articles can be great tools for building new relationships with influencers. Even if they don’t get you links or leads straight away, building new relationships with influencers will help you benefit from reliable inbound links from authoritative sources down the road.
After you mention these influencers in an article, reach out to them to offer to publish a guest post, or participate in your blog somehow, you will find that it is much easier to build new relationships than ‘it seems.
6 – Write About Recent News Stories
Take advantage of the popularity of a news item to maximize your sales and marketing performance.
If you are the first blogger to comment, you will rise to the top of the search engine results pages because of the “new” element of Google’s algorithm, and other bloggers will include links to your article in their content.
7 – Create Case Studies on your Most Interesting Customers
If you present your customers in the best light in their business case studies, you have a good chance of seeing them embed links to your site.
But to present your customers in the best light, you need to choose the companies that perform best, are enthusiastic, and know your products or services well. It also means asking the exact questions and engaging in presenting your case study.
8 – Volunteer to be the Subject of a Case Study
Why not step back to the other side of the curtain and enjoy the benefits of a case study as the subject of it?
Volunteer and get an inbound link once the case study is published. Nothing’s easier!
9 – Conduct Surveys
If you collect data, analyze it, and then give access to the conclusions you have drawn from it to high authority sites, chances are they will promote your site and provide you with links. Incoming.
10 – Propose a “Literary Chronicle”
If you post an in-depth review of an author’s work, chances are they (and others) will link to that content.