Because you can’t be everywhere it’s hard to be in all media. Facebook, with its billions of users, is generally unavoidable unless it is very disruptive. But what about the others? What are the best social networks for your business ?
With the number of social networks available these days, it is sometimes difficult to make a choice.
Are the best social networks the best for you?
What are these social networks that are an integral part of our daily life? Do you have to be active there ? If you understand better the use of social platforms you can prove Social Media Marketing Agency services and earn millions of dollar.
Again, it’s hard not to be present on Facebook. Even more if you are targeting an individual clientele .
With its extended functionalities, instant conversations, the possibility of organizing contests, live events, groups… Facebook offers many opportunities to interact with your target. Even though the younger generation has partially deserted Mark Z.’s network (no, it’s not Iron Man’s latest armor), the medium remains dashing and keeps evolving.
For B2C, the blue bird is extremely useful for companies in digital entertainment , or to locate its after-sales service . But, in the latter case, you should be able to respond within a few hours at most.
For B2B, maintaining a quality account can be a strength for your brand image. The DM and Retweets allow you to maintain relationships with your business partners present and future.
Yes Yes ! It still exists, bad tongues!
Well, let’s face it: many only continue to post on this social network to remain good friends with the giant’s search engine . The strategies are poorly developed and the content often mirrors that published on Facebook.
Absolutely essential when your business is doing B2B . Bought by Microsoft, this giant has made good changes in strategy and goes much further than the simple database of companies .
Youtube
According to a Cisco study, 82% of information on the internet will go through video by 2020. Even if Facebook follows suit in the field, and Snapchat is still playing the trouble, Youtube remains the second largest search engine in the world, just after Google … The Alphabet family can be proud of their children!
If your activity is not visual based , go your way. Otherwise, you will have a big dilemma between this network and the first in the paragraph below …
It starts to take from the bottle and I hesitated to place it in the previous paragraph. There is no denying 200 million users around the world… Finally, it all depends on your market! Pinterest is 73% women and it’s very visual. It must attract your interest if you offer jewelry, decoration, travel, ready-to-wear.
Periscope
In just a few months, Periscope had revolutionized the use of video. Bought by Twitter and fiercely competed with by Facebook with its live, it can claim a few tens of millions of users who do not want to return to the steps of Facebook.
Houzz
Is your company in the interior design, decoration, renovation sector ? Do you know Houzz? If not, it is high time to take an interest in this medium with 40 million users, all fans of layout and decoration.
Viadeo
Unfortunately for this social network intended for professionals , it remains in the imposing shadow of a Linkedin in great shape with its many redemptions (Pulse, Slideshare, Lynda). How to justify a strong effort on this network rather than on its big international brother?
There are countless others, like Artstation for graphic designers. If you start a more specific research based on your niche , you will necessarily find information that will be of great value to you.
Don’t rush without thinking
Because your time , and that of your collaborators, is precious , it is advisable to choose with accuracy the media to favor. You will be able to be present on the others in a superficial way (for example by automatically duplicating your messages thanks to IFTTT). Optimize, of course, your publication calendar with an extraordinary tool like Swello , at random. 😇
Ask yourself at least a few questions before you start
Before deciding on which social networks you should be present based on your activity, you must ask yourself some essential questions .
Best social networks
Are the members of the groups you are targeting in your market?
You need to make sure that your target audience is active – and responsive – on the social network that you are planning in your digital strategy.
How are you going to use the new social media channel you choose?
It is very important to keep in mind the interactive aspect of your connections . Whatever you do with that particular channel, you need to make sure that being on that medium will allow you to improve your relationships with your target audience.
It’s not a matter of “being present,” but of drawing up an action plan. Even if it can build, a plan must be developed from the beginning.
How much time and effort are you willing to devote to this particular social network?
You need to make a commitment to be logical and to interact on a regular and consistent basis . When you start to connect to a new social media network, your efforts will inevitably be more important than on a social media on which you already have a long experience.
Do you have the energy and / or the budget to ensure that this is not “a hit in the water”?
How do you see your success with this particular social media?
From the start, you should have short- and long-term goals in mind (when writing your digital strategy , before you’ve actually executed anything).
It’s important to remember that you may not see results for a while, but are you on course to achieve them in the end?
The Digispot 